“From rescuing snakes and tracking leopards to building brands online — my journey isn’t typical, and neither is my approach to digital marketing.”
It all started in my childhood, with a deep fascination for animals — especially snakes.
At first, I used to handle them without fear or knowledge. Looking back, I realize how lucky I was to never encounter a venomous one during that time.
That’s when my father stepped in. He encouraged me to first learn before acting. He got me a book — Snakes of India — and that became the foundation of everything.
From there, curiosity turned into obsession.
I began studying extensively — reading books by researchers and scientists — to the point where I was reading more about snakes than my school subjects.
Eventually, I started rescuing snakes in my area. People got to know about my work, and I became the go-to person whenever a snake was spotted nearby.
This passion led me deeper into the world of wildlife. I started visiting my local zoo regularly, where I got noticed by the founder of a snake park and wildlife rescue & rehabilitation center. He saw potential in me and invited me to volunteer.
That experience changed everything.
I worked closely with a wide range of animals — from snakes and reptiles to leopards, hyenas, wolves, jackals, deer, and birds like owls and eagles. We rescued, treated, and released them back into the wild.
It was thrilling, meaningful, and unforgettable.
But reality hit — in India, wildlife is rarely a stable career path.
After completing my 12th grade with strong marks!!!, I took a break to fully focus on wildlife. I gave it five years of dedication. Eventually, I had to think about financial stability.
I joined my father in the architecture business, balancing work, learning and my many hobbies. But life took an unexpected turn when I lost him due to a brain hemorrhage.
That moment forced me to step up.
I decided to stabilize the business, complete my education, and rethink my career path. One thing I always had an interest in was marketing.
That’s when I discovered digital marketing.
After researching the best ways to learn, I came across Young Urban Project. I enrolled in their advanced digital marketing program — and that’s where everything started to click.
From having very little knowledge, I developed strong skills in:
Digital marketing strategy
Paid advertising
SEO
Email marketing
Social media marketing
Automation & workflows
Today, I combine everything I’ve learned — discipline from wildlife, creativity from life experiences, and strategy from marketing — to build impactful digital experiences.
You can have a look how much further i have came from where i started build my currier in Digital Marketing.siddhantmahajan.com
